A Piece of Cake...

Optimising a website takes time, care and attention. It also requires great research and skill. If you were optimising for a particular term such as SEO Eastleigh or SEO Southampton then you may only require minimum effort as these terms are not highly competitive terms. How do you find out if a term is competitive? A quick check on Keyword tool will provide you with an idea of the local search volumes around a term, now take that term and search in Google to see how many pages Google associates with that term (it will tell you under the search bar to the left e.g - Page 2 of about 656,000 results (0.11 seconds) ).

Does Your Business Need SEO?

Author: jake

A website can act as an extension to the good old business card operating as an on line flag in the ground to provide customers with a little more information about what it is you do and to inject a strengthen your branding with an on line presence.

This approach is all well and good so long as you are regularly networking face to face, dishing out business cards and aggressively pushing your brand and website by word of mouth. However there's no guarantee you will even rank for you brand name, let alone for any high volume search terms without seriously thinking about SEO. So really your website becomes reliant on users directly accessing it through entering the full URL (web site address). This means they have to know the website exists, meaning your chances of capturing new business through your site are next to none. So unless you just want friends and family accessing your site or are happy running to every networking event possible to hand out cards, you need SEO.

Search engine optimisation can be daunting for those unfamiliar with on line marketing, and although the topic is vast, the nuts and bolts of SEO have stayed fairly rigid over the years. There are a vast number of exceptional free resources available to help those new to SEO understand exactly what it is, what it isn't and what it means for your business.

Here are a few pointers to help dispel a few myths:

• SEO is NOT just optimising your meta name="keywords" tag - Google stopped taking much notice of these years ago.

SEO is not spamming or frowned upon by Google it is a necessary requirement for web pages to rank within an incredibly competitive set of listings.

Optimising a website is great, but maintaining it is absolutely necessary in order to maintain rankings against competitors - your rankings are not permanent - neither is your listing within Googles database.

Cake SEO provides SEO consultancy in Hampshire For more news and information on no nonsense search engine optimisation tips, techniques and resources visit Cake SEO.

Article Source: http://www.articlesbase.com/online-promotion-articles/does-your-business-need-seo-4087460.html

About the Author

Cake SEO provides freelance search engine optimisation and digital media solutions in Hampshire. Search engine optimisation, web design, digital media strategies – these are all things that every online business needs to succeed in todays highly competitive digital market place. This can be generating content that will provide links, building bespoke websites or as simple as using the right language so your customers can find you and your business can thrive. Search engine optimisation shouldn't give you a headache, and if it does someone's been doing it wrong.

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