A Piece of Cake...

Optimising a website takes time, care and attention. It also requires great research and skill. If you were optimising for a particular term such as SEO Eastleigh or SEO Southampton then you may only require minimum effort as these terms are not highly competitive terms. How do you find out if a term is competitive? A quick check on Keyword tool will provide you with an idea of the local search volumes around a term, now take that term and search in Google to see how many pages Google associates with that term (it will tell you under the search bar to the left e.g - Page 2 of about 656,000 results (0.11 seconds) ).

Does Your Business Need SEO?

Author: jake

A website can act as an extension to the good old business card operating as an on line flag in the ground to provide customers with a little more information about what it is you do and to inject a strengthen your branding with an on line presence.

This approach is all well and good so long as you are regularly networking face to face, dishing out business cards and aggressively pushing your brand and website by word of mouth. However there's no guarantee you will even rank for you brand name, let alone for any high volume search terms without seriously thinking about SEO. So really your website becomes reliant on users directly accessing it through entering the full URL (web site address). This means they have to know the website exists, meaning your chances of capturing new business through your site are next to none. So unless you just want friends and family accessing your site or are happy running to every networking event possible to hand out cards, you need SEO.

Search engine optimisation can be daunting for those unfamiliar with on line marketing, and although the topic is vast, the nuts and bolts of SEO have stayed fairly rigid over the years. There are a vast number of exceptional free resources available to help those new to SEO understand exactly what it is, what it isn't and what it means for your business.

Here are a few pointers to help dispel a few myths:

• SEO is NOT just optimising your meta name="keywords" tag - Google stopped taking much notice of these years ago.

SEO is not spamming or frowned upon by Google it is a necessary requirement for web pages to rank within an incredibly competitive set of listings.

Optimising a website is great, but maintaining it is absolutely necessary in order to maintain rankings against competitors - your rankings are not permanent - neither is your listing within Googles database.

Cake SEO provides SEO consultancy in Hampshire For more news and information on no nonsense search engine optimisation tips, techniques and resources visit Cake SEO.

Article Source: http://www.articlesbase.com/online-promotion-articles/does-your-business-need-seo-4087460.html

About the Author

Cake SEO provides freelance search engine optimisation and digital media solutions in Hampshire. Search engine optimisation, web design, digital media strategies – these are all things that every online business needs to succeed in todays highly competitive digital market place. This can be generating content that will provide links, building bespoke websites or as simple as using the right language so your customers can find you and your business can thrive. Search engine optimisation shouldn't give you a headache, and if it does someone's been doing it wrong.

Shooting The Dead! 'Resurrection' Goes Live

So pre production work began on Monday 17th January on our Zombie feature film 'Resurrection' which we plan to shoot this year. Check out the fantastic blow by blow, warts and all blog Shooting The Dead from the marvelous Andy Phelps my co creative on the project. Enjoy!

To Be An Apple

So it was a reeeeally nice October morning and I had my HTC Desire and a garden full of lovely apples so I made this little short video. Enjoy!



This will be the first in a line of videographic-poetry as and when the inspiration comes...

2010 Showreel Live!

The Red Red 2010 Showreel is now live on www.theredred.com a big thanks to Jason Porter for composing the epic score!

The showreel comprises of documentary, short film and live event projects and 2011 is shaping up to be another great year, with a feature project on board with a plan to shoot in Autumn 2011.

A number of smaller pojects will be uploaded to the blog including a selection of very short videographic poetry - Boom!

To view the showreel get over to www.theredred.com.

Fright Fest 2010

Wow. Another great year at Fright Fest, the UK's premiere Horror film festival at the Empire Cinema Leicester Square London. Boom!

The five day event promised an incredible line up of films, big names and fun & frolics, and it delivered on every level. I'm not saying every film ticked all the right boxes for me, but one mans trash is another mans treasure and there was certainly something for everyone be you gore hound, lover of schlock or a stickler for a story, every appetite was catered for.

Coming soon will be reviews of my top hits and misses of the festival, but for now it's all about the European Premiere of Daniel Stamms The Last Exorcism as presented by Eli Roth in person.




The film adopts a documentary style approach in which a team follows a troubled Evangelical minister as he attempts to lift the lid on the tricks used within the Exorcism trade to fleece the lost and needy of their hard earned coin.

A delicious blend of Behind The Mask: The Rise of Leslie Vernon and the Blair Witch the film blends some really great comedic elements within an incredibly dark and poignant film. Performances from leads Patrick Fabian as the preacher Cotton and Ashley Bell as the apparently possessed Nell are fantastic, with Fabian really playing up to 'sell' of the preacher pitching Jesus to the masses with a great line about going on to sell real estate when he sacks of the Exorcist trade.

Definitely a flick for the thrill seekers rather than gore lovers - I'll admit to spending the majority of the film peering over the top of my glass, since there was no pillow handy. Highly recommended.